Abstract
Digital marketing is an important and challenging determinant of exposure to risk factors of noncommunicable diseases. Children are especially vulnerable, because they are using digital platforms widely and increasingly, while they (and their parents) may be unaware of the ethically controversial techniques of digital marketing being used on them and/or may be unable to resist them. National institute of public health of Slovenia together with WHO Country office in Slovenia launched digital marketing initiative and organized capacity-building workshops in 2016 and 2017 to provide cross-sectional analysis of the digital marketing communication to children in three European countries, link public health silos and create joint recommendations to tackle this area. The needs for further elaboration of ethical issues, all types of capacities, development of close monitoring and effective regulation of digital marketing to children were identified.
Keywords
- digital marketing
- children
- public health silos